Question Paper of IIMC New Delhi entrance test for PGD in Ad. & PR 2005-06
IIMC NEW DELHI
Full marks:85 Time 2 hours
1. Describe one advertisement, which you liked the most on these mediums as given below and also why you liked it?
Radio
TV
Newspaper
Film
2. What do you mean by the followings?
Deceptive aspect of advertising
Image first reality later syndrome in advertising
Sting operations
3. Write two sentences on each of the following words
· Tsunami
· Coalition politics
· Sensex
· Corporate warfare
· Empathy
· Gigantic
· Compassion
· Transparency
· Sympathy
· Passion
4. Write an advertising script for a multinational brand of clothing on:
· Radio
· Television
· Newspaper
5.Write in 200 words each on the following:
Review of latest book you have read
Your achievement in life that makes you feel proud.
The soap opera on TV, which has influence you the most & why.
