Tuesday, April 22, 2008

Question Paper for PG Diploma in Advertising & Public Relation 2007

Instructions:-

1. please read the question carefully before attempting to answer. Build argument intelligently and succinctly.

2. There are four sections in the question paper, so four answer sheets have been provided. Viz A, B, C & D.
You are required to write answer in the respective answer sheets.
To illustrate section A in the question paper will have be to written in Answer sheet labeled A.
The paper would become invalid if attempted on the wrong Answer sheet.

Section A (total 25 marks/ 5 each):-
Maximum word limit each question: 100 words
1. "Product endorsements have adversely impacted the performance of the men in blue in india". Put forth your arguments supporting or rejecting statement?

2. Apart from television, what are at least four other modes of advertising. Illustrate giving sutiable examples?

3. What are the reason in your view for the servicing section (telecom, banking, insurance, civil avation etc) to be thriving in india today?

4. Name any three advertising campaigns where you belived the claim was incorrect/ misleading/ grossly exaggerated?

5. If you were to buy a car. How would you go about it? Write all step succinctly which would facilitate your decision making process?

Section B (total 20 marks/ 5 each):-
Maximum word limite each question (100 word)
1. As a youngester, who is your role model and why?

2. What are 10 things you would like to do in the coming year? ( things that don't necessarily have to do with academics)

3. Is there a difference between Gandhism and Gandhigiri? Discuss with argument.

4. What is one thing that you would like to change in your parents and how would you do it?


Section C (total 20 marks/ 5 each)
Maximum word limit for question 1, 2 & 3:- 100 words

1. Can media play the role of a change agent? Discuss with suitable example?

2. Comment on what Prof. Amritya sen, the nobel laureate recently said "our vision of India can't be one that is half California and half sub Saharan Africa".

3. Suggest at least five ways in which the chasm between the rich nation and poor nation can be bridged

4. Write slogans on the following subjects. (Maximum word limit, ten wordd per slogan)

A. Global warming
B. Obesity among children
C. Children with disability
D. Drug use by youth
E. Domestic violence against women


Section D (total 20 marks/ 10 each)
1. Carefully read the following ten words. We are not looking for literal definition/ meaning of the word, But thought that you associate with the word- Say in the maximum 5 to 10 words each. (The answer can be serious/ funny/ wacky)

A. Discipline
B. Perseverance
C. Backbone
D. Vermillion mark
E. Life
F. Home
G. Betrayal
H. Good time
I. Tomorrow
J. Control
2. Reinvent the following people/ characters (give explanation in two/ three sentences on their new avatar)
A. MF Hussein
B. Amitabh Bachchan
C. Michael Jackson
D. Dev Das
E. Gabbar Singh.

Question Paper for PG Diploma in Radio & TV Journalism 2007

Note:- The question paper is in 3 parts. Each part is to be answered in a separate answer book.
Please observe the word limit.
Maximum Marks: 85 Time:- 2 hrs.


Part:- A

1. Write on any two of the following in not more than 200 words…15 (7.5 each)
A. The central educational (Reservations in admission) bill 2006 and the recent developments.
B. Electoral college for the election of president of India.
C. Indian takeovers abroad in steel and aluminum.
D. US president's visit to India

2. Write on any two of the following in not more than 100 words…..15(7.5 each)
A. UP assembly elections.
B. Special economic zone.
C. World economic forum.
D. ICC world cup 2007

3. Name five women who have been heads of government and at least two of them holding office now….2.5 marks.
4. Name five north eastern states of India and their capitals….2.5 marks
5. Why were the following in the news recently….5 marks

A. Bob woolmer.
B. Shilpa shettly
C. Iftikhar mohammad choudhury
D. Indira nooyi
E. Sunita Williams
F. Mohammad afzal
G. Arvind kejariwal
H. Kiran desai
I. Mamta banerjee
J. Segolene royal


PART:- B

6. Critically evaluate the TV news coverage of any one of the following in not more than 200 words……7.5 marks.
A. Nithari killings
B. Samjhauta Express
C. Rescue of Prince

7. Explain the following in two or three sentences…..7.5(1.5 each)

A. Breaking news.
B. Live TV coverage.
C. Exclusive TV news visuals.
D. Citizen journalist.
E. File pictures.

8. Write 100 words on any one of the following….5 marks
A. Radio jockey can make or mar an FM channel.
B. Web radio
C. You tube
9. Match the following…. 2.5 marks

A. Channel 4 India
B. Geo TV Japan
C. CNN UK
D. NHK Pakistan
E. SUN-TV USA


PART:- C

10. Write on any one of the following in not more than 200 words….7.5
A. The most interesting event of my life.
B. My journey to the examination hall today.
C. Man proposes God disposes.

11. Draft five questions for a TV news interview with any one of the following persons…..7.5 (1.5 each)
A. KG Balkrishnan
B. Mulayam singh yadav
C. NR narayanmurthy

12. Use the following words to make a sentence….. 5 marks
A. Police petrol
B. Bilateral
C. Clash
D. Activism
E. Record (sports)

13. Match the following….2.5
A. Vikram Chandra CNN-IBN
B. Rajendra Yadav American Idol
C. Rajdeep Sradesai Hindustan Times
D. Vir Sanghvi Sacred Games
E. Sanjay malakar Sara akash

Question Paper for PG Diploma Course In Journalism2007

Maximum Marks; 85
Time: 2 hrs.
Section:A................ Maximum Marks: 35
Note:- Attempt any four question. Question no. 1 is compulsory.
1. Write two sentences on any five of the following....... 5 marks (one for each)
a. Shashi Tharoor
b. Laewri Backer
c. Nandi Gram
d. Left Front
e. Sunil Mittal
f. Navin Chawla
g. Rojgar Gurantee Yojna
h. Sam Pitroda
i. Shaikh Hasina
j. Robert Mugabe
k. Brian Lara
2. Analyse the recently held Uttar Pradesh Assembly Election and its impact on the national politics. (In maximum 200 words) 10 marks
3. Review the last 3 years working of United Progressive Alliance (UPA)...(In maximum 250 words) 10 marks
4. "Implementation on recommendation given by Justice Rajendra Sachchar Committee on Socio-economic status of muslim community is in the interest of nation."....Comment. (In maximum 200 words).10 marks
5. Discuss developmental projects with special reference to Special Economic Zones (SEZ). (In maximum 200 words)........ 10 Marks
6. "There is no alternative to Liberalization and Globalization". Critically discuss the statement. (In maximum 200 words)10 Marks
Section:B..........Maximum Marks:25
Note: Answers the following questions.
1. Review recently seen any film or book read on journalism.
or
Write a report on newspaper and TV/ Radio of your region. (In maximum 200 words).....7.5 marks
2. "News paper are becoming copy of TV channels".. comments in maximum 200 words
or
"Cyber media is future's Mass Communication"...Comment in maximum 200 words.........7.5 marks
3. Write in brief on any two of the following...................5 marks (2.5 for each)
a. Person of the year
b. Realty Show
c. Blog
d. Exit poll
e. Prabhash Joshi
f. Kamleshwar
g. Mint
h. DNA
4. Match the correct pair... 5 marks
a. Aaj tak 1. 24*7
b. Indian Express 2. HK Dua
c. Prabhat Khabar 3. Sabse Tej
d. NDTV 4. Akhbar Nahi Andolan
e. Tribune 5. Shekhar Gupta
Section: C..........Maximum Marks: 25
1. Summarise into 50 words.......................10 marks
Kolkata (UNI): India will achieve energy independence by 2030, according to an Eastern India Energy Summit Report, 2007. Speaking on the occasion, Reliance Industries Limited (LNG Business) president RP Sharma said RIL would commense its supplies by 2008.
Stressing on other alternatives of fuel, Mr. Sharma said unconventinal hydrocarbon, a new option, would have to be explored. He said the share of oil would come down and that of the natural gas would go up in the next five years.
Talking about india's oil demand, the summit report stated that the long term growth in demand of petroleum products depends upon economic growth, elasticity of demand of petroleum products with respect to GDP growth, relative price levels of substitute products like LNG/ CNG, saturation of LPG demand and the impact of energy conservation measures.
India needs to grow its energy share in a market with sluggish growth in supply and rising prices, and its share of world supply of fossil fuel would rise from 3.7 to 7.6 percent.
2. Write an essay on "Growth as critical as price stability."................10 marks
3. Write your critical comments on any one advertisement appeared in newspaper or radio or tv.............5 marks.

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