Question Paper for PG Diploma in Advertising & Public Relation 2007

Instructions:-

1. please read the question carefully before attempting to answer. Build argument intelligently and succinctly.

2. There are four sections in the question paper, so four answer sheets have been provided. Viz A, B, C & D.

You are required to write answer in the respective answer sheets.

To illustrate section A in the question paper will have be to written in Answer sheet labeled A.

The paper would become invalid if attempted on the wrong Answer sheet.

Section A (total 25 marks/ 5 each):-
Maximum word limit each question: 100 words

1. "Product endorsements have adversely impacted the performance of the men in blue in india". Put forth your arguments supporting or rejecting statement?

2. Apart from television, what are at least four other modes of advertising. Illustrate giving sutiable examples?

3. What are the reason in your view for the servicing section (telecom, banking, insurance, civil avation etc) to be thriving in india today?

4. Name any three advertising campaigns where you belived the claim was incorrect/ misleading/ grossly exaggerated?

5. If you were to buy a car. How would you go about it? Write all step succinctly which would facilitate your decision making process?

Section B (total 20 marks/ 5 each):-
Maximum word limite each question (100 word)

1. As a youngester, who is your role model and why?

2. What are 10 things you would like to do in the coming year? ( things that don't necessarily have to do with academics)

3. Is there a difference between Gandhism and Gandhigiri? Discuss with argument.

4. What is one thing that you would like to change in your parents and how would you do it?

Section C (total 20 marks/ 5 each)
Maximum word limit for question 1, 2 & 3:- 100 words

1. Can media play the role of a change agent? Discuss with suitable example?

2. Comment on what Prof. Amritya sen, the nobel laureate recently said "our vision of India can't be one that is half California and half sub Saharan Africa".

3. Suggest at least five ways in which the chasm between the rich nation and poor nation can be bridged

4. Write slogans on the following subjects. (Maximum word limit, ten wordd per slogan)

A. Global warming
B. Obesity among children
C. Children with disability
D. Drug use by youth
E. Domestic violence against women


Section D (total 20 marks/ 10 each)

1. Carefully read the following ten words. We are not looking for literal definition/ meaning of the word, But thought that you associate with the word- Say in the maximum 5 to 10 words each. (The answer can be serious/ funny/ wacky)

A. Discipline
B. Perseverance
C. Backbone
D. Vermillion mark
E. Life
F. Home
G. Betrayal
H. Good time
I. Tomorrow
J. Control

2. Reinvent the following people/ characters (give explanation in two/ three sentences on their new avatar)
A. MF Hussein
B. Amitabh Bachchan
C. Michael Jackson
D. Dev Das
E. Gabbar Singh.