Public Relations Management. : A must read book for all aspirants

Hi

Public Relations Management presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices.

It offers a comprehensive and detailed examination of the topic. It gives students a good knowledge about the role that public relations can play in building relationships between organizations, markets, audiences, and the public.

The book is ideal for upper level and graduate study of public relations as well as aspirants of PR courses.

PR Management  will be out in last week of April 09. This is written in  textbook style with questions and critical thinking exercises.

Its back cover says :

The current century has witnessed a tremendous spurt in media and technology, thus making the job of aPR practitioner more challenging, but at the same time interesting. Constant media exposure on matters—social, economic political and corporate—has resulted in people demanding more accountability fromthose who govern them and also those in the marketplace. The new age media has brought about aparadigm shift on the power of the pen. Is it the mainstream media or the citizen journalists and bloggers,who spare no time in expressing their views on everything under the sun? And this has made a definitedifference to organizations, who have to be much more vigilant than before. Public Relations has comecenter stage in lending advise on areas that did not traditionally fall in its purview, especially in caremanagement, corporate governance and corporate social responsibility. Those who study and practice PRhave to understand the dynamics of the changing media matrix and acquire skills on how to handlevarious media. It is hoped, the book will provide many new insights and hands-on-skills to both thestudents and young practitioners in pursuing their jobs more efficiently and vigorously.

About Authors

Dr. Jaishri Jethwaney is Professor and Program Director (Advertising and Public Relations)

at the Indian Institute of Mass Communication (IIMC) for about the last two decades. Prior

to that she had a stint both in brand and corporate communication /Public Relations in the

industry.

An alumnus of Hindu college, where she did her Masters in Political Science, she completed her

PhD from the School of International Studies, Jawaharlal Nehru University, in Media and Elections for which she did extensive research in the USA, Germany and India in the mid1990s. She has studied Journalism, Advertising and PR, both in India and abroad.

Dr. Jethwaney has been contributing in the field of social marketing and development communication for a long time. She has undertaken consultancy on behalf of her Institute for Government of India and several UN organizations like UNESCO, UNICEF and WHO in various social and health projects, some of which include HIV and AIDS, Child Rights, Mental Health Program, National TB Program etc. She has several research studies to her credit.

Dr. Jethwaney has authored and co-authored a number of books on Advertising; Public Relations and Corporate Communication that are widely referred by students in most of the universities in India. 

A widely traveled person, Dr. Jethwaney’s passionate interests lie in research and creating a body of knowledge, set in the Indian milieu, in the area of her scholarship.

Professor N.N. Sarkar is a graphic designer, who specializes in layout, design, typography and

print production. He retired from the teaching faculty of IIMC, New Delhi in February 2002. Before joining IIMC in 1980, he had been a practicing graphic designer for more than two decades for various reputed organizations that included advertising agencies, public and

private sector companies.

He is a much sought after teacher in various professional institutions and universities, where he has been a visiting faculty, examiner and curriculum consultant.

He has written a number of books and contributed lessons for distance education in the area of his specialization

Prominent among his publications is Art & Print Production published by Oxford University Press for higher education programs on mass communication.

Publisher : Sterling

Price         : 250 INR